:root{
  --bg:#0b0b0c; --bg2:#141416; --ink:#f3f1ee; --mute:#8d8a86; --line:#2a2a2d;
  --red:#e3262b; --red2:#ff4a3d;
  --mono:'JetBrains Mono',ui-monospace,monospace;
  --sans:'Archivo',system-ui,sans-serif;
  --narrow:'Archivo Narrow','Archivo',sans-serif;
  --serif:'Trajan Pro','Trajan Pro 3',Cinzel,Georgia,serif;
  --pad:clamp(16px,4vw,48px);
  --ease:cubic-bezier(.2,.8,.2,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--bg);color:var(--ink);font-family:var(--sans);line-height:1.5;overflow-x:hidden}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
::selection{background:var(--red);color:#fff}

.grain{position:fixed;inset:0;z-index:90;pointer-events:none;opacity:.07;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>")}
.glow{position:fixed;width:520px;height:520px;left:-260px;top:-260px;z-index:0;pointer-events:none;border-radius:50%;
  background:radial-gradient(circle,rgba(227,38,43,.22),transparent 65%);transition:transform .25s ease-out;will-change:transform}

/* Menú */
.nav{position:fixed;top:0;left:0;right:0;z-index:80;display:flex;align-items:center;justify-content:space-between;
  padding:14px var(--pad);background:rgba(11,11,12,.72);backdrop-filter:blur(12px);border-bottom:1px solid var(--line);
  transition:transform .5s var(--ease)}
.nav.hide{transform:translateY(-100%)}
.brand-word{font-family:var(--serif);font-weight:700;font-size:26px;letter-spacing:.02em;display:inline-flex;align-items:flex-end;line-height:1}
.brand-y{width:.62em;height:1.05em;color:var(--red);margin:0 1px;transform:translateY(.08em)}
.nav-links{display:flex;gap:28px;font-size:14px}
.nav-links a{position:relative;padding:4px 0}
.nav-links a::after{content:"";position:absolute;left:0;bottom:0;height:1px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .4s var(--ease)}
.nav-links a:hover::after{transform:scaleX(1)}
.nav-links sup{font-family:var(--mono);font-size:10px;background:var(--bg2);border:1px solid var(--line);border-radius:4px;padding:0 4px;margin-left:2px}
.nav-cta{font-size:14px;text-transform:uppercase;letter-spacing:.06em}
.nav-cta:hover{color:var(--red2)}

/* Hero */
.hero{position:relative;min-height:100svh;padding:110px var(--pad) 32px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;z-index:1}
.hero-bg{position:absolute;inset:0;z-index:-1;overflow:hidden}
.hero-bg i{position:absolute;border-radius:50%;filter:blur(90px);opacity:.55;animation:drift 18s ease-in-out infinite alternate}
.hero-bg i:nth-child(1){width:60vmax;height:60vmax;background:#8d1216;right:-15vmax;top:-10vmax}
.hero-bg i:nth-child(2){width:40vmax;height:40vmax;background:#e3262b;left:-12vmax;bottom:-14vmax;opacity:.35;animation-duration:24s}
.hero-bg i:nth-child(3){width:28vmax;height:28vmax;background:#3a0a0c;left:40%;top:30%;animation-duration:30s}
@keyframes drift{to{transform:translate(6vmax,-4vmax) scale(1.15)}}
.idx{position:absolute;left:var(--pad);font-family:var(--mono);font-size:11px;color:var(--mute)}
.i1{top:96px}.i2{top:210px}
.hero-lead{font-size:clamp(22px,3.2vw,40px);font-weight:600;line-height:1.1;max-width:15em;margin-left:clamp(0px,6vw,90px);letter-spacing:-.02em}
.hero-stat{position:absolute;right:var(--pad);top:96px;text-align:right}
.hero-stat .big{display:block;font-family:var(--narrow);font-weight:700;font-size:clamp(48px,7vw,84px);color:var(--red2);line-height:1}
.hero-stat p{font-family:var(--mono);font-size:12px;margin-top:8px;letter-spacing:.04em}
.wordmark{margin:auto 0;padding:5vh 0}
.wm-line{display:flex;justify-content:center;font-family:var(--serif);font-weight:700;font-size:clamp(64px,19vw,280px);line-height:.9;letter-spacing:-.02em;overflow:hidden;padding-bottom:.06em}
.wm-l{display:inline-block;transform:translateY(110%) rotate(6deg);animation:rise 1.1s var(--ease) forwards}
.wm-l:nth-child(1){animation-delay:.1s}.wm-l:nth-child(2){animation-delay:.18s}.wm-l:nth-child(3){animation-delay:.26s}
.wm-l:nth-child(4){animation-delay:.34s}.wm-l:nth-child(5){animation-delay:.42s}.wm-l:nth-child(6){animation-delay:.5s}.wm-l:nth-child(7){animation-delay:.58s}
.wm-y{color:var(--red)}
@keyframes rise{to{transform:none}}
.wm-sub{display:flex;justify-content:center;gap:14px;font-family:var(--mono);font-size:clamp(11px,1.4vw,16px);letter-spacing:.3em;color:var(--mute);margin-top:10px;opacity:0;animation:fade 1s 1s forwards}
.wm-sub em{color:var(--red);font-style:normal}
@keyframes fade{to{opacity:1}}
.hero-foot{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;flex-wrap:wrap}
.hero-copy p{font-family:var(--mono);font-size:13px;letter-spacing:.04em;max-width:34em;min-height:1.5em;margin-bottom:6px}
.clock{margin-top:22px;font-family:var(--mono);font-size:12px;display:grid;gap:2px;border-top:1px solid var(--line);padding-top:12px;width:max-content}
.clock b{font-weight:500;font-size:15px;color:var(--ink)}
.clock span{color:var(--mute)}
.hero-btns{display:flex;gap:12px;flex-wrap:wrap}

/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;padding:14px 26px;border-radius:999px;font-size:13px;font-weight:600;letter-spacing:.08em;border:1px solid var(--ink);
  position:relative;overflow:hidden;transition:color .4s var(--ease),border-color .4s;isolation:isolate}
.btn::before{content:"";position:absolute;inset:0;background:var(--red);transform:translateY(101%);transition:transform .45s var(--ease);z-index:-1}
.btn:hover::before{transform:none}
.btn:hover{color:#fff;border-color:var(--red)}
.btn.solid{background:var(--ink);color:var(--bg)}
.btn.solid:hover{color:#fff}
.btn.big{padding:20px 34px;font-size:14px}

/* Marquesina */
.marquee{overflow:hidden;border-block:1px solid var(--line);background:var(--red);color:#fff;position:relative;z-index:1}
.track{display:flex;width:max-content;animation:marq 28s linear infinite}
.track span{font-family:var(--narrow);font-weight:700;font-size:clamp(22px,3.4vw,40px);padding:14px 0;white-space:pre;letter-spacing:.04em}
.marquee:hover .track{animation-play-state:paused}
@keyframes marq{to{transform:translateX(-25%)}}

/* Secciones */
.sec{position:relative;z-index:1;padding:clamp(70px,10vw,140px) var(--pad) 0}
.sec-head{max-width:1100px;margin-bottom:clamp(36px,6vw,80px)}
.tag{display:inline-block;font-family:var(--mono);font-size:12px;letter-spacing:.14em;color:var(--red2);border:1px solid var(--line);border-radius:999px;padding:5px 14px;margin-bottom:22px}
.sec-head h2,.cta-title{font-family:var(--narrow);font-weight:700;text-transform:uppercase;font-size:clamp(34px,6.4vw,92px);line-height:.98;letter-spacing:-.01em}

/* Negocios */
.work{position:relative;display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(20px,4vw,60px);align-items:center;padding:clamp(20px,3vw,40px) 0;border-top:1px solid var(--line)}
.work.flip{grid-template-columns:1fr 1.2fr}
.work.flip .work-media{order:2}
.work-media{position:relative;aspect-ratio:16/10;border-radius:18px;overflow:hidden;display:grid;place-items:center;transition:transform .8s var(--ease)}
.work-media::after{content:"";position:absolute;inset:0;background:linear-gradient(120deg,transparent 40%,rgba(255,255,255,.12) 50%,transparent 60%);transform:translateX(-100%);transition:transform 1s var(--ease)}
.work:hover .work-media{transform:scale(.985)}
.work:hover .work-media::after{transform:translateX(100%)}
.work-media span{font-family:var(--narrow);font-weight:700;font-size:clamp(90px,16vw,220px);color:rgba(255,255,255,.14);line-height:1}
.m1{background:radial-gradient(circle at 30% 20%,#ff5a4a,#8d1216 55%,#2a0507)}
.m2{background:linear-gradient(135deg,#1d1d20,#3a3a3f 50%,#101012);background-image:repeating-linear-gradient(115deg,transparent 0 22px,rgba(255,255,255,.04) 22px 24px),linear-gradient(135deg,#1d1d20,#3a3a3f 50%,#101012)}
.m3{background:radial-gradient(circle at 70% 80%,#e3262b,#4a0b0e 50%,#120405)}
.work-info h3{font-family:var(--narrow);font-size:clamp(28px,4vw,52px);text-transform:uppercase;line-height:1;margin-bottom:14px}
.work-info p{color:#c9c6c1;max-width:28em;margin-bottom:18px}
.chips{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:24px}
.chips li{font-family:var(--mono);font-size:11px;border:1px solid var(--line);border-radius:6px;padding:4px 10px;color:var(--mute)}
.arrow-link{display:inline-flex;gap:10px;align-items:center;font-weight:600;border-bottom:1px solid var(--red);padding-bottom:3px}
.arrow-link i{font-style:normal;transition:transform .4s var(--ease)}
.arrow-link:hover i{transform:translateX(6px)}
.yr{position:absolute;right:0;top:14px;font-family:var(--mono);font-size:11px;color:var(--mute)}
.yr b{color:var(--ink);font-weight:500}
.work:not(.flip) .yr{right:0}
.work.flip .yr{left:auto}

/* Números */
.num-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line)}
.num{padding:28px 20px 40px;border-right:1px solid var(--line)}
.num:last-child{border-right:0}
.num em{font-family:var(--mono);font-style:normal;font-size:11px;color:var(--mute)}
.num b{display:block;font-family:var(--narrow);font-size:clamp(56px,8vw,120px);line-height:1;margin:34px 0 14px;color:var(--ink)}
.num p{font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--mute);max-width:16em}

/* Acordeón */
.acc{border-top:1px solid var(--line)}
.acc-item{border-bottom:1px solid var(--line)}
.acc-btn{width:100%;display:flex;align-items:center;gap:clamp(14px,3vw,40px);padding:clamp(18px,2.6vw,34px) 0;text-align:left;transition:color .3s}
.acc-btn:hover{color:var(--red2)}
.acc-btn .n{font-family:var(--mono);font-size:12px;color:var(--mute);min-width:2.5em}
.acc-btn .t{flex:1;font-family:var(--narrow);font-weight:700;text-transform:uppercase;font-size:clamp(26px,5vw,72px);line-height:1}
.faq .acc-btn .t{font-family:var(--sans);font-weight:600;text-transform:none;font-size:clamp(17px,2vw,26px);line-height:1.25}
.acc-btn .pl{font-family:var(--mono);font-size:28px;transition:transform .5s var(--ease);color:var(--red2)}
.acc-item.open .pl{transform:rotate(135deg)}
.acc-body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .6s var(--ease)}
.acc-item.open .acc-body{grid-template-rows:1fr}
.acc-body>div{overflow:hidden}
.acc-body p{color:#c9c6c1;max-width:36em;padding-bottom:16px;font-size:clamp(16px,1.6vw,20px)}
.acc-body ul{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:0 28px;padding-bottom:30px}
.acc-body li{border-top:1px solid var(--line);padding:12px 0;font-size:15px;display:flex;gap:12px}
.acc-body li::before{content:"+";color:var(--red2);font-family:var(--mono)}

/* Pasos */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.step{padding:28px 24px 48px 0;position:relative}
.step+.step{padding-left:24px;border-left:1px solid var(--line)}
.step em{font-family:var(--mono);font-style:normal;font-size:12px;color:var(--red2)}
.step h3{font-family:var(--narrow);font-size:clamp(28px,3.4vw,46px);margin:44px 0 12px;line-height:1}
.step p{color:#c9c6c1;font-size:15px;max-width:18em}

/* Contacto */
.cta{position:relative;z-index:1;text-align:center;padding:clamp(100px,14vw,200px) var(--pad);margin-top:clamp(70px,10vw,140px);background:radial-gradient(ellipse at 50% 120%,rgba(227,38,43,.45),transparent 60%),var(--bg2);border-top:1px solid var(--line)}
.cta-title{font-size:clamp(44px,10vw,160px);max-width:12em;margin:0 auto 20px}
.cta-sub{color:#c9c6c1;font-size:clamp(16px,1.8vw,22px);margin-bottom:36px}
.cta-btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}

/* Pie */
.foot{position:relative;z-index:1;padding:40px var(--pad) 24px;overflow:hidden}
.foot-big{font-family:var(--serif);font-weight:700;font-size:clamp(70px,22vw,340px);line-height:.85;text-align:center;color:transparent;-webkit-text-stroke:1px #3a3a3e;letter-spacing:-.02em;user-select:none}
.foot-row{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-family:var(--mono);font-size:12px;color:var(--mute);margin-top:28px;padding-top:18px;border-top:1px solid var(--line)}
.foot-row a:hover{color:var(--red2)}

/* Animaciones de aparición */
.blur-words .w{display:inline-block;opacity:0;filter:blur(14px);transform:translateY(.4em);transition:opacity .9s var(--ease),filter .9s var(--ease),transform .9s var(--ease);transition-delay:calc(var(--i)*55ms)}
.blur-words.in .w{opacity:1;filter:none;transform:none}
.reveal{opacity:0;transform:translateY(40px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal:nth-child(2){transition-delay:.08s}.reveal:nth-child(3){transition-delay:.16s}.reveal:nth-child(4){transition-delay:.24s}

/* Teléfono */
@media(max-width:820px){
  .nav-links{display:none}
  .hero{padding-top:96px}
  .hero-lead{margin-left:0;max-width:none;padding-top:48px}
  .hero-stat{top:auto;position:static;text-align:left;margin-top:24px}
  .hero-stat .big{font-size:56px}
  .i2{display:none}
  .work,.work.flip{grid-template-columns:1fr}
  .work.flip .work-media{order:0}
  .yr{display:none}
  .num-grid{grid-template-columns:1fr 1fr}
  .num:nth-child(2){border-right:0}
  .num:nth-child(-n+2){border-bottom:1px solid var(--line)}
  .steps{grid-template-columns:1fr 1fr}
  .step{padding:24px 16px 32px 0}
  .step+.step{padding-left:0;border-left:0}
  .step:nth-child(even){padding-left:16px;border-left:1px solid var(--line)}
  .step:nth-child(n+3){border-top:1px solid var(--line)}
  .step h3{margin-top:24px}
  .hero-btns,.hero-btns .btn,.cta-btns .btn{width:100%}
}
@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .blur-words .w,.reveal,.wm-l{opacity:1;filter:none;transform:none}
  .wm-sub{opacity:1}
  .track{animation:none}
}

/* Logo oficial (se usa tal cual, sobre fondo blanco) */
.brand-img{height:40px;width:auto;display:block;background:#fff;border-radius:6px;padding:2px 8px}
.logo-plate{background:#fff;border-radius:18px;padding:clamp(14px,2.4vw,34px) clamp(18px,3vw,48px);width:min(100%,980px);margin:0 auto;
  clip-path:inset(0 100% 0 0 round 18px);animation:plate 1.3s .15s var(--ease) forwards}
.logo-plate img{display:block;width:100%;height:auto}
@keyframes plate{to{clip-path:inset(0 0 0 0 round 18px)}}
.foot-logo{animation:none;clip-path:none;width:min(100%,560px)}
.wm-sub{margin-top:18px}
.sec-head h2,.cta-title,.work-info h3,.step h3{font-family:var(--serif);font-weight:600;letter-spacing:.01em;line-height:1.05}
.sec-head h2{font-size:clamp(28px,4.6vw,66px)}
.cta-title{font-size:clamp(34px,7vw,110px)}
.work-info h3{font-size:clamp(24px,3.2vw,42px)}
.step h3{font-size:clamp(22px,2.6vw,34px)}
@media(max-width:820px){.logo-plate{border-radius:12px}}
@media(prefers-reduced-motion:reduce){.logo-plate{clip-path:none}}
/* Logo sin tarjeta: se integra al fondo */
.brand-img{background:none;padding:0;border-radius:0;height:44px}
.logo-plate{background:none;border-radius:0;padding:0;width:min(100%,900px);clip-path:inset(0 100% 0 0);animation-name:plate2;filter:drop-shadow(0 10px 40px rgba(227,38,43,.25))}
@keyframes plate2{to{clip-path:inset(0 0 0 0)}}
.foot-logo{width:min(100%,520px);clip-path:none;filter:none;opacity:.9}

.num b.word{font-family:var(--serif);font-weight:600;font-size:clamp(24px,3.2vw,44px);line-height:1.05;margin:44px 0 14px;overflow-wrap:anywhere}
@media(max-width:820px){.num b.word{font-size:clamp(17px,5.2vw,24px);overflow-wrap:normal;margin-top:28px}.btn.big{padding:18px 16px;font-size:13px}}
.step{min-width:0}
@media(max-width:820px){.step h3{font-size:clamp(18px,5vw,24px)}}
html,body{overflow-x:clip}

.hero-top{max-width:min(100%,760px);margin-left:clamp(0px,6vw,90px);padding-top:8px;border-left:2px solid var(--red);padding-left:clamp(14px,2vw,24px)}
.hero-lead{font-family:var(--serif);font-weight:600;font-size:clamp(26px,4.2vw,58px);line-height:1.08;letter-spacing:.01em;margin:0 0 14px;max-width:none}
.hero-lead2{font-family:var(--sans);font-weight:400;font-size:clamp(16px,1.7vw,22px);line-height:1.4;color:#c9c6c1;max-width:28em}
@media(max-width:820px){.hero-top{margin-left:0;margin-top:48px}}

/* Fotos reales */
.work-media.photo{background:var(--bg2)}
.work-media.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 42%;transition:transform 1.2s var(--ease)}
.work:hover .work-media.photo img{transform:scale(1.04)}
.gal{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:8px}
.gal figure{position:relative;margin:0;aspect-ratio:4/5;border-radius:14px;overflow:hidden;background:var(--bg2);max-width:100%}
.gal img{width:100%;height:100%;object-fit:cover;display:block;transition:transform 1s var(--ease)}
.gal figure:hover img{transform:scale(1.05)}
.gal figcaption{position:absolute;left:10px;bottom:10px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;color:var(--ink);background:rgba(11,11,12,.72);border:1px solid var(--line);border-radius:999px;padding:4px 10px}
.gal-link{margin-top:28px}
@media(max-width:820px){
  .gal{grid-template-columns:1fr 1fr}
  .gal figure:first-child{grid-column:1 / -1;aspect-ratio:4/3}
}

/* Botón de WhatsApp del inicio */
.hero-wa{position:relative;display:grid;grid-template-columns:1fr auto;column-gap:28px;row-gap:6px;align-items:center;padding:18px 20px 18px 24px;border-radius:16px;background:var(--red);color:#fff;overflow:hidden;isolation:isolate;transition:transform .5s var(--ease),box-shadow .5s var(--ease);box-shadow:0 18px 40px -18px rgba(227,38,43,.7)}
.hero-wa::before{content:"";position:absolute;inset:0;background:var(--red2);transform:translateX(-101%);transition:transform .5s var(--ease);z-index:-1}
.hero-wa:hover::before{transform:none}
.hero-wa:hover{transform:translateY(-2px)}
.hero-wa:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.hw-label,.hw-sub{grid-column:1;font-family:var(--mono);font-size:11px;letter-spacing:.12em}
.hw-label{color:rgba(255,255,255,.85)}
.hw-sub{color:rgba(255,255,255,.7)}
.hw-num{grid-column:1;font-family:var(--narrow);font-weight:700;font-size:clamp(26px,3vw,36px);line-height:1;letter-spacing:.01em}
.hw-arrow{grid-column:2;grid-row:1 / span 3;width:52px;height:52px;border-radius:50%;background:#fff;color:var(--red);display:grid;place-items:center;font-style:normal;font-size:22px;font-weight:700;transition:transform .5s var(--ease)}
.hero-wa:hover .hw-arrow{transform:translateY(4px)}
@media(max-width:820px){.hero-wa{width:100%}}

/* Tarjetas de negocios con fotos: formato 4:3 */
.work-media.photo{aspect-ratio:4/3}